Empowering Trade Professionals

Reimagined Spaces Your one-stop destination for exclusive updates, tools, and services designed for architects, designers, and builders.
Exclusive Trade Newsletter
Our Retail Reimagined newsletter is designed specifically for architects, builders, and designers looking to elevate their projects and grow their businesses. Subscribers gain exclusive access to:
- Hands-on client experience opportunities through our luxury appliance showrooms
- Expert insights on the latest appliance trends, technologies, and industry innovations
- Continuing education through training sessions, webinars, and trade events
- Streamlined project support with dedicated trade representatives and exclusive trade pricing
- Collaborative marketing opportunities to enhance your brand visibility
Stay ahead of trends, simplify your planning, and build stronger client relationships with support from Atherton Appliance & Kitchens and BSC Culinary. Subscribe today—and don’t forget to explore past newsletters for even more inspiration.
Stay ahead of trends, simplify your planning, and build stronger client relationships with support from Atherton Appliance & Kitchens and BSC Culinary. Subscribe today—and don’t forget to explore past newsletters for even more inspiration.
- MAY15
- AUG18
Stay Ahead with Our Events Calendar
Advance your expertise and earn CEUs with our exclusive events and webinars. Our calendar features live and virtual sessions on appliance innovations, design trends, and vendor insights — all tailored for busy design professionals. Stay sharp, stay connected, and bring the latest industry knowledge to your clients. Check the calendar and register today!

Personalized Workspace
Atherton Appliance and Kitchens in Redwood City now offers a personalized workspace designed for interior designers and architects to meet with clients in comfort and style. Enjoy fresh coffee, showcase ideas on the Vibe Board TV, and explore the full showroom of premium appliances and cabinetry—all in one convenient location. It’s the perfect setting to bring designs to life and make inspired decisions together.